AI as an Economic Game Changer in Marketing Strategic Shifts, Market Dynamics & the Future

Combining theoretical insights with real-world applications, the book presents a comprehensive analysis of how AI enhances customer engagement, personalizes marketing at scale, optimizes decision-making, and reshapes competitive strategies. From predictive analytics and intelligent automation to conversational marketing and AI-driven branding, readers will uncover how companies are leveraging AI not just as a tool-but as a strategic asset.
Tailored for senior secondary students, marketing professionals, academicians, and forward-thinking entrepreneurs, this book demystifies complex AI concepts while highlighting their economic and strategic implications. Whether you're an aspiring marketer or a curious learner, this book offers a forward-looking roadmap to understand and harness the power of AI in shaping the future of marketing.

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