Price To Scale Practical Pricing For Your High Growth SaaS Startup, 2nd edition

This is the 2nd edition of "Price To Scale", co-authored with Jan Pasternak, ex-Head of Pricing at LinkedIn, Citrix, LogMeIn, Zoom, DocuSign, and Squarespace.
"'Price To Scale' is an absolute nominee for a title of 'mini-bible on pricing'" - Kirill Chabanov, COO at Aqua Cloud
Featuring 13+ full length case studies from companies like Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more.
A timely chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist, 40+ papers and 2800 citations.
Many software companies miss out on potential revenue. Research from Bessemer Ventures and OpenView shows a single pricing project can boost revenue by 12% to 80%. Despite this, pricing is often neglected due to its perceived complexity.
This book simplifies pricing for CEOs, CMOs, Product Marketers, Revenue and Product Managers, offering a 5-step framework for transforming software pricing from seed stage to post-IPO. It includes practical case studies from companies like Zoom, DocuSign, Oracle, Gitlab, Gainsight, and many more.

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